A Metallic Christmas

Fri, 4 May 2012 10:16:16 +0100

It may only be April but we’re already getting into the festive spirit here at SVP.
Madness! I hear you cry. There are still 8 months left until Christmas!
Well yes, but we’ve just finished designing the Leicester Tigers Christmas Parties brochure and we can’t help but feel a bit jolly and festive.
Christmas is our favourite time of year so we’ve gone all out on this, rather fancy, brochure. We’ve used 5 special metallic colours and spectacular foil block on the cover. This means the pages glisten and glimmer as it catches the light.
Our service ensures that our customers get exactly what they want. We are passionate about adding value for our clients and that’s why whenever you work with us we’ll make it hassle free from the very start. For Leicester Tigers, we designed the entire brochure and helped sourced the photography. So the good people at Leicester Tigers can get on with the more important things – like planning their party outfits! Well we know that’s what we’ll be doing for the next 8 months…
Conference and Events Manger, Sarah Roberts commented, “We have worked with Soar Valley Press for a number of years and our Christmas brochure is one of the most important pieces of literature we produce. To build on the growing success of our party nights the brief this year was to portray a fun environment with fantastic food and entertainment. Soar Valley make it a very simple process and the final brochure, design and print quality, has exceeded our original expectations and will really help us to sell out each evening."
So if you’ve got a swanky brochure you’d like some help with designing or, would just like to hear some more about the types of things we can do for you just gives us a call on 0116 259 99 55 or email us at inspiration@soarvalleypress.co.uk

British Touring Car Championship

Thu, 12 Apr 2012 14:13:30 +0100

Our award-winning wristbands are off to a flying start – Now being used by the British Touring Car Championship.
A huge volume of people visit the events held by the British Touring Car Championship, so crowd organisation is essential. Our wristbands offer the perfect solution as they allow you to easily identify fans from different hospitality groups from members of the press or traders – a necessity at an event like this.
Each set of wristbands is bespoke, in this case each wristband was personalised to the group that the attendee belonged to. We print the wristbands in full colour, that way we can incorporate your logo or your sponsor’s logo into the design.
On this occasion, a large quantity was required but we can produce as many as you need from one to a million! They’re made of top quality material too giving you edge over your competitors. They won’t tear or go soggy in the rain − perfect for our beautiful British weather.
We design and produce wristbands for gigs, sports events, conferences and festivals with lots of different options to suit your needs perfectly. If you’d like to know more about our wristbands or would like us to send you a sample, give us a ring on 0116 259 9955

We’re a daredevil bunch...

Thu, 12 Apr 2012 13:27:11 +0100

…Anna and Dave have decided to throw themselves out of a plane (wearing parachutes).
It all started when Anna wanted to raise some money for LOROS. Perhaps she could have held a bake sale, done a sponsored-silence or joined a fun-run… But no, Anna decided to jump out of a plane – and some how she convinced Dave to take the plunge too.
On May 19th Anna and Dave will board a plane that will reach a staggering 12,000 feet then, together; they will leap out into the open air to plummet at a rate of 120 mph. Did I mention that neither of them have any experience in this?
If you’d like to make a donation please visit justgiving.com/dave-goodman.
If enough people donate, maybe next time Chris will do it too.

Almost by Royal Appointment

Wed, 21 Mar 2012 09:10:26 +0000

Her Majesty the Queen visited Leicester on March 8th as the 1st stop of her Diamond Jubilee tour. Her majesty, His Royal Highness Prince Phillip and the Duchess of Cambridge visited our beautiful Cathedral in the city centre.
We were very honoured and excited to be asked to get involved with the festivities. We had great fun producing the invitations and luncheon menu as well as the order of service and place cards. But where we made most impact was on the fantastic, 10m banners that hung from the cathedral, creating a beautiful backdrop to the event.
We have printed a montage of photos from the event to build an exhibition that commemorates this wonderful event and is on display in Leicester Cathedral.
We hope you also enjoyed the Royal visit. If you have any of your own photos or stories from the event, please send them to us we’d love to hear from you!
(That’s Chris in the background!)

Winning Design & Print for England Rugby Hospitality

Fri, 24 Feb 2012 14:02:35 +0000

It is an exciting time for the England Rugby team with their match against Wales this Saturday in the 6 Nations RBS.
As huge rugby fans we’ve been only too happy to get involved with this massive event. We have provided all of the graphics for one of the RFU Official Hospitality Licensees. Over 1000 guests will use this premier corporate hospitality facility at Twickenham, a very exclusive event where diners will be expecting the best. The graphics have to make a big impact so we really let loose on our creative side.
We produced many items including huge panels as a backdrop to the stage and external graphics for the impressive gazebo that welcomes guests as they arrive. But our ability to work to tight deadlines and produce such a wide variety of items has really helped make the preparations run smoothly. The Soar Valley Press team designed and produced everything from the high impact, single-sided window graphics that could be seen from the road to the lanyards and complete bespoke, personalised pre-event welcome package created to a really high, professional standard.
That’s something we’re really proud of at Soar Valley Press – no matter how big or small the project is we’re passionate about getting it perfect for you. If you would like some advice, or to talk through your projects with us, then let’s get together – drop us a line soon!
We’d like to wish Chris Robshaw and all the England boys great success tomorrow and we’ll be cheering them on all the way.

What is your brand?

Mon, 6 Feb 2012 15:30:27 +0000

Your brand is at the heart of your business. It’s your company’s personality. What your company stands for and the promises it has to its customers.
Hang on…isn’t branding when farmers use a stamp on their cattle!? Well yes, but that’s not quite what we had in mind.
We’re talking about how your company’s logo, graphics and colour scheme reflects your company’s ethos. How your company is represented when you’re not there to personally introduce yourself is all down to clever branding.
You can raise your brand awareness by increasing what the boffins call top level consciousness. To you and me, that’s how quickly your company’s name comes to mind when a person sees your logo, graphics or colour scheme. As a person becomes more familiar with your company, and links your company with having a positive experience, connections in the brain between your company and positive emotions will become stronger and more readily available. If you pair your company with a full branding package then each time a customer sees your logo, or colour scheme, or graphics neurotransmitters in the brain will trigger that same positive experience as they had when dealing with your company.
Brand awareness is critically important because a customer will not choose your brand if they cannot recognise or recall it.
Soar Valley Press will work with you to develop a brand concept which best identifies you as a company so that clients and customers will recognise and recall it.

We’re On A Roll!

Wed, 1 Feb 2012 09:31:18 +0000

We’ve entered another competition and we’ve won again! (We’re getting quite in to the competitive spirit here at SVP).
This time it was for Team 168 Fitness’ Official Half Marathon Design Competition. We set Anna, our brilliant designer, on the case to create a T shirt that fitted the brief of ‘an eye catching design that represents the Team 168 Fitness’ competitive spirit’. She came up trumps with this fantastic design – which is now the team’s official half marathon T shirt.
Dave, from our team, will be running the race with them and we wish them all the luck in the world. (photos of them looking fly in their T shirts to follow).
If your company needs a new logo or other design work then give Anna a ring – she’s amazing.
Give us a bell: 0116 259 9955
Drop us an email at: inspiration@soarvalleypress.co.uk
Pop in for a chat: Soar Valley Press ltd, Park Farm, Billesdon, LE7 9FN

Help your Sales Soar with Direct Mail

Mon, 16 Jan 2012 16:36:07 +0000

Direct Mail refers to when a company posts something directly to an existing or potential customer. I know what you’re thinking, that sounds an awful lot like that pesky junk mail I throw straight in the bin! You probably threw it away because it was of no relevance to you. Soar Valley Press can show you how to get creative with your mail, make sure its target specific and make sure you get a return on your investment. When used well, Direct Mail can generate massive increased customer spending.
The best Direct Mail is
• Highly Targeted – Think about whom you are sending your mail to, who is most likely to be interested in what you have to offer? The best lists are created from existing customers and prospective customers who you have researched.
• Personalised – People are much more likely to read something if it addresses them by their first name rather than generic terms. Customers feel more special if they think the post was created specifically with them in mind. And we all like to feel special.
• Optimised – by tracking your responses you can continually improve your list and measure which campaigns were particularly superb.
• Branded – your Direct Mail is an extension of your brand concept and its ultimate aim is to increase brand awareness. This is something we can help you with at Soar Valley Press.
Now that you’re a whiz on the brilliant marketing strategy that is Direct Mail the only thing left to do is get cracking! The biggest mistake companies can make is to spend too long thinking about the ways to contact their customers and not enough time contacting them. Customers respond to a feeling of familiarity. If you communicate with your customers more often than your competitors then it will be your name they think of 1st when choosing who to go with.
Call us now and we can get started on a campaign plan and get your Direct Mail sent out in no time.
Our number is 0116 259 9955.
Or email us at inspiration@soarvalleypress.co.uk

We’re Winners!!!

Mon, 21 Nov 2011 16:33:37 +0000

We won the Adding Value award at the National Digital Print Awards!
You may remember our blog post babbling on about how keen we are about adding value for our customers. That we live to sort out your problems with ingenious print related solutions (if not then have a read and get yourself up to speed).
We entered our handy dandy Wristband Solution for the Leicester Tigers to the National Digital Print Awards and we’ve only gone and won it!
The competition was tough, we were up against the likes of the designers for Jaguar cars, but we blew them all out the water!
Our shiny new trophy is sitting pretty in our office. Pop over and see it if you like. There’s just one rule – if you hold it you have to make an acceptance speech.

Mmm... Chocolate...

Mon, 31 Oct 2011 09:06:31 +0000

I love chocolate. Chocolate bars, chocolate cakes, chocolate buttons. But most of all I love Heroes chocolates.
And it looks like you guys do to!
Did you know…
Each year enough Heroes chocolates are bought in the UK for everyone to have 25 chocolates each! That’s 1.3 million Heroes chocolates all together. (I will not be revealing just how many of those chocolates were bought by myself personally…)
If you lined up all the Heroes chocolates sold in 1 year you’d have enough chocolates to stretch round the British coastline 3 times! (just Imagine…a coastline made of chocolate)
At Christmas time Heroes chocolates outsell turkeys by 50% (I know which I would rather buy)
This month at Soar Valley Press we are willing to share our chocolates with you. Spend over £200 with us and we’ll give you a tin of irresistible Heroes chocolates.