Mar 20, 20203 min

Top tips to help your business adapt during COVID-19

Updated: Apr 29, 2020

Offering takeaways and delivering workshops via online platforms are just some of the strategies that businesses are using to continue to drive sales, despite current concerns. Although, the future we all face is currently uncertain, there are a number of strategies that we can all implement to continue to drive sales.

Here are our top tips to help your business adapt during COVID-19:

1. Offer a Delivery Service

With Government advice now instructing us to self-isolate at home, why not take your business to your clients?

For restaurants and cafes, this poses the perfect opportunity to offer a takeaway service. Delivering food and coffee to people in local suburbs is a great way to ensure you’re still generating sales.

2. Move Online

With movement continually being restricted, individuals are far less likely to visit your shop or place of work. In order to respond to change of demand, why not move your business online?

If you own a shop, or small business, why not consider ways that you can sell your products online? Opening up an online shop is a great way to ensure that your customers are still able to purchase your products, even when in self-isolation.

3. Digitalize your Services

Do you run courses or events, that are at risk of being cancelled due to COVID-19?

Why not consider offering your courses as webinars or 1-to-1 sessions as video conference calls? Allowing you to continue to support your clients, without putting them at risk of infection.

How should you be effectively advertising?

1. Door dropping leaflets and flyers

Realistically, the only way to continue business as usual, is to adapt to the change in climate. Taking your business online or offering a takeaway service is the only way that independent shops and restaurants are going to keep serving their customers.

Whilst social media marketing is all well and good, you need something that is going to get your new business information straight into the hands of your clients.

Door dropping leaflets, in local towns and villages, is an efficient way to get your business information out to people, even those who don’t use social media! Producing leaflets that detail your new takeaway menu, details of how this will operate, or alternatively tell your customers that your business has moved online is great for spreading the message.

To find out more about leaflets and flyers, and how they could help you retain your customer base, click here.

2. Effective signage

After moving online, you’ll want to find ways that you can communicate this to your clients.

Eyeletted banners, A-Frames, temporary signage or posters, that are displayed outside your shop-front or restaurant, are sure to be seen by passers-by! Making sure that they aware that they can still buy your products or order takeaways from you, in the event that they have to self-isolate.

To find out more about signage click here.

3. Direct Mail

If you’re offering 1-to-1 webinars, sending direct mail to all of your current clients, can advertise your change in services. This can help get your message right into the hands of your clients and ensure they know how to contact you, should they need your support.

For more information on effective direct mail strategies, you can email us at inspire@soarvalleypress.co.uk or call us on 0116 259 9955.

4. Labels and Stickers

If you’re offering a takeaway or delivery service, you’ll be sure to need labels and stickers! Sticking labels on your products, can help your customers identify the items in their delivery. Not only this, but they’re also fantastic for noting any special delivery instructions and ensuring the delivery runs smoothly.

To find out more about labels and stickers, click here.

5. Vouchers

Offering vouchers to your customers is a great way to encourage repeat purchases.

Why not include a printed postcard, detailing the offer, in your clients next order? It’s a great way to generate more sales, during this challenging period.

For more information on effective voucher printing, you can email us at inspire@soarvalleypress.co.uk or call us on 0116 259 9955.

Why not contact us?

With many businesses turning to printed material to get their message across, we would love to help you communicate quickly with your clients. We can advise you on the best way to progress with your plans and advise you on the printed collateral you may need to support you.