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10 Tips for Small Businesses Exhibiting at a Local Business Show

Exhibiting at a local business show can be a fantastic opportunity to showcase your brand, connect with potential clients, and network with other businesses. At Soar Valley Press, we've had the pleasure of participating in several shows, and we've learned a few things along the way. Here are our top 10 tips to help you make the most of your exhibition experience.

1. Invest in a Professional Stand

Your stand is the first impression visitors will have of your business, so make it count. We recommend using a stretch backdrop for a sleek and professional look. It's a great way to prominently display your brand and key messages. Ensure your design is eye-catching but not overwhelming – clarity is key.

2. Use a Branded Table Cloth

A branded table cloth not only looks professional but also reinforces your brand identity. It ties your stand together and makes your setup look intentional and cohesive. Plus, it’s an easy way to make even the simplest table stand out.

3. Offer a Prize Draw

Everyone loves a chance to win something, and a prize draw can be a great way to attract visitors to your stand. Collecting business cards or contact details as part of the entry process also provides you with valuable leads to follow up on after the event.

4. Give Away Chocolate

Who can resist a sweet treat? At Soar Valley Press, we love handing out chocolate Freddos to our visitors. It’s a small gesture that leaves a big impression. Plus, it’s a great conversation starter - people remember the stand that gave them a delicious pick-me-up.

5. Provide Valuable Branded Items

While pens and keychains are common, think about giving away something that your visitors will truly value and use. Whether it’s a branded notebook, a reusable water bottle, or even eco-friendly tote bags, choose items that reflect your brand’s values and will keep you top of mind.

6. Step Out and Engage

Don’t hide behind your desk or sit down for long periods. Step out, be approachable, and engage with passersby. A friendly greeting and a willingness to chat can make a significant difference in drawing people to your stand. Remember, people do business with those they like and trust.

7. Wear Branded Clothing

Branded clothing not only looks professional but also helps visitors easily identify who they can speak to at your stand. It reinforces your brand identity and ensures your team looks cohesive and ready to assist.

8. Make Your Stand Interactive

Incorporate interactive elements to engage visitors. This could be a product demo, a fun game, or an interactive display. The goal is to create an experience that will draw people in and make your stand memorable.

9. Be Ready to Follow Up

Collecting leads is just the beginning. Make sure you follow up promptly after the show. Send a personalised email, make a phone call, or connect on social media. Thank them for visiting your stand, remind them of your conversation, and offer any additional information they may need.

10. Evaluate and Improve

After the show, take some time to evaluate what worked well and what didn’t. Gather feedback from your team and analyse the leads and connections made. Use this information to improve your approach for the next show.

At Soar Valley Press, we’ve found these strategies incredibly effective in maximizing our presence at local business shows. Remember, the goal is not just to make a splash but to create lasting impressions and build relationships. 

We can help you plan your next event by designing and producing your exhibition stand, literature, tablecloths, branded workwear, give aways and follow up marketing. 

Happy exhibiting!


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