Seasonal holidays provide a brilliant opportunity to get creative and to boost the visibility of your brand.
With Easter just around the corner, it’s time to start getting prepared.
To help you get started, we’ve put together some of our favourite creative Easter marketing ideas for small businesses.
1. Run an Easter-themed competition.
A great way to leverage the power of social media is to run an Easter competition. Easter social media competitions are a great way to increase your small business’ reach and engagement.
Why not run an Easter photo competition encouraging your customers to get creative, or ask your followers to guess the name of a rabbit for the chance to win a prize. These are both great ways to get your followers to engage with your brand.
You will want to have simple entry rules, such as sending you a message on Instagram or posting a picture on social media with a branded hashtag to increase the number of people that enter.
2. Run an Easter direct mail campaign.
With it becoming increasingly difficult for small businesses to get seen online, direct mail is a great way to stand out from the crowd.
Sending out postcards in the shape of Easter-eggs can help you promote your small business to a targeted audience.
Top Tip: Personalisation is vital when it comes to planning your Easter marketing campaign. Including personalised offers on your Easter egg postcards is a fantastic way to engage your customers and encourage them to make a purchase. 91% of consumers say that they are more likely to shop with businesses that provide them with relevant offers (Accenture).
3. Plan an Easter gratitude campaign.
Planning an Easter gratitude marketing campaign can help you encourage customer loyalty and make your clients feel valued.
If chocolate isn’t your thing, you could send out a seasonal promotional product with a direct mail postcard that wishes them well.
4. Send Easter Greetings Cards
Branded greetings cards are a cost-effective way to show your clients you appreciate them. With print becoming even more powerful in 2021, it’s a great way to get ahead of your competitors.
Inside your company Easter card, you could include a handwritten note and seasonal discount code to ensure your customers feel valued.
If you want to go the extra mile, you could experiment by incorporating luxury finishing options, such as foiling or die-cutting to shape, into your Easter card designs.
5. Take your Easter Egg Hunts online.
Although traditional Easter Egg hunts may be few and far between this year, recreating them online is a great way to increase your engagement.
Hiding Easter Eggs on various pages of your website is a great way to increase your website traffic. As your customers will have to scan through your entire website to find the eggs, they'll be introduced to the wide range of products you offer. And may even check out pages that they otherwise wouldn't have seen.
Top Tip: Providing a prize at the end is a great incentive to get your customers to take part.
6. Offer Easter Basket Bundles.
If you're a small business that offers a physical product, you could make the most of Easter by offering Easter Basket Bundles.
Customers love convenience, so combining a few of your spring-best sellers and making it simple for them to shop for Easter is a great way to boost your sales.
Top-Tip: You could consider offering a few bundles and marketing them towards different age groups. Having gift baskets for kids, parents and teenagers will ensure your products appeal to everyone.
Get started with your Easter marketing campaign.
Taking advantage of seasonal holidays is a brilliant way to boost your brand awareness. Planning and preparing your Easter marketing campaigns early is a great way to ensure your small business thrives during the holiday season.
To find out more about how design and print could help your Easter marketing campaign stand out from the crowd, don’t hesitate to contact us by calling 0116 259 9955 or email firstname.lastname@example.org