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Bounce back from Covid-19: Our Top Print Marketing Tips

Updated: Jul 6, 2020

We’re sure that your business is currently focusing on how to operate over the following weeks.

As we look to overcome the virus, it is those businesses that plan for the future that will prosper in the long run.

So how can we focus our marketing efforts on our perspective plans and ensure our businesses are ready to come back stronger?

To help you get started, we’ve prepared these handy tops tips to ensure that you’re ready to bounce back.

Marketing Literature

There’s never been a better time to update your marketing literature.

Ensuring you adapt your messaging to reflect the new environment is vital if you want to thrive. It’s important that you consider your customer’s behaviours and how these are likely to change, within the next 12 months.

Updated marketing literature, that is fresh, and perfectly reflects your branding is also a great way to get new business in. With the right design, and clear messaging, it’s sure to give your business credibility and create a great first impression on your prospects.

Direct Mail

Communicating with your clients is now more important than ever.

Implementing a direct mail strategy is perfect for keeping in touch with your customers, and telling them exactly what you can offer them as we adapt to the new environment.

Ensure your direct mail is printed and ready for distribution, as early as possible. This will help you stay ahead of the competition and make sure that you’re ready to implement your strategy, when the time is right.

Promotional Merchandise

As soon as restrictions are lifted, there’s likely to be a surge in face-to-face meetings. Meaning that now is the perfect time to make sure that you’re fully stocked up on branded and promotional items, to gift to your clients.

Not only do branded gifts make your clients feel valued, but they also create a lasting impression and will be utilised over and over again. Making them a great way to encourage customer loyalty and help you bounce back, post Covid-19.


As individuals start returning to work, and shops re-open, it’s logical to assume that eventually we will be able to start welcoming clients back into our business premises.

Giving your business signage an update is a great way to ensure your business looks visually appealing and remains professional.

Signage is a great way to build a solid brand identity, and create a memorable first impression. Which will in turn, attract more customer to your business in the long run.

Equally, investing in new temporary signage could also be a great way to ensure your business is ready to bounce back. Placing customised A-Frames or PVC banners, that advertise your businesses new messaging or product offering, in high footfall areas, is a great way to get new customers through your doors.

Want to know more?

At SVP, we’re here to help you adapt your print marketing strategy, to ensure you can bounce back post Covid-19. We offer a free design and print consultation to discuss your needs.

Simply contact us by emailing or call us on 0116 259 9955 to find out more. We’re always ready to get the conversation started.


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