A beautifully designed brochure is one of the most important tools in a small business’ marketing toolkit. Providing credibility, demanding authority and extending a business’ reach marketing brochures are perfect for getting your brand noticed.
But in the digital age, should businesses still be using printed company brochures or have marketing booklets moved online?
The Benefits of Printed Brochures
1. Printed brochures are tangible.
How many times have you noticed the company brochure that’s sitting on your desk?
As printed marketing brochures are physical items, they’re often kept in your prospect’s offices for months after they have been received. Every time your prospect’s see your brochure on their desks, they are reminded of your brand.
2. Physical brochures are engaging.
Research has shown that consumers spend much longer interacting with printed materials than they do digital.
The average person spends just 2 minutes scanning online content, compared to an average of 43 minutes reading a printed brochure.
When your prospect’s read your printed marketing brochure, they are engaged for longer, providing you with a valuable opportunity to get your message heard.
3. Printed brochures are simple to distribute.
Printed brochures are a simple and straightforward way to get your brand directly into the hands of your clients. Whether you’re at a business exhibition, event, or meeting with a client, you can hand over your product brochure without the need to take down your prospect’s contact details.
4. Physical brochures are convenient.
Online brochures place the responsibility on the reader to ‘download’ or ‘search’ for your company brochure on your website. Whereas, with physical brochures, you can be sure that your prospects have received your company information.
What’s more, a printed marketing brochure can be shared with colleagues and business contacts and easily be picked up and referred to at a later date.
The Benefits of Digital Brochures
1. PDF Brochures can be edited.
Unlike printed brochures, PDF brochures can be updated without the need for a reprint.
Nowadays, providing up-to-date information is of the utmost importance. So, having a company brochure that can be updated with your new product releases and relevant information is a great way to ensure your customers stay informed.
2. PDF brochures are simple to use within conference calls.
Have you ever tried to share your printed company brochure on a Zoom call? PDF brochures make a difficult task simple.
Whether you’re in a meeting with your staff or clients, sharing your screen and going through your PDF marketing brochure is a great way to share your content conveniently.
3. Digital brochures link to your online content.
PDFs are a great way to integrate your online and offline marketing strategies. As PDFs support hyperlinks, you’re not confined to just using text and images.
Incorporating Call-To-Action (CTA) buttons that link to order pages or content on your website is a great way to provide your prospects with more information.
Top Tip: When using clickable CTA’s in your PDF brochure, use UTM parameters. UTM parameters will allow you to track how many people have followed the links in your online brochure and will help your track your success.
4. PDF brochures can be personalised.
Personalisation is a huge marketing trend, and using PDF brochures can help you target your marketing towards your exact customer. As digital marketing brochures are simple to edit, you can easily switch up your content to ensure it suits your client’s exact needs.
Find Out More
Creating a company brochure is a fantastic way to build your brand and attract new customers. Whether that be a printed marketing brochure or a digital company brochure, the choice is entirely up to you!
If you are ready to get your business noticed with a brand new company brochure, we can help you with every step of the process. Whether you need help designing your digital brochure or want expert advice on the right paper stock and format for your printed brochure, don’t hesitate to contact our friendly team.