Humour is a powerful tool that can be used in marketing to grab attention, build rapport, and make a brand more relatable to consumers. Print-based marketing, in particular, can benefit from humour, as it allows for a more creative and visually appealing approach to engaging potential customers. In this blog post, we'll explore how humour can be used effectively in print-based marketing and highlight some examples from UK brands.
First and foremost, humour is a great way to make a brand more approachable and relatable to consumers. By using humour in advertising, brands can showcase their fun side and connect with customers on a more personal level. This can help to build trust and loyalty, as consumers are more likely to remember a brand that made them laugh or smile.
One great example of a UK brand that effectively uses humour in its print-based marketing is Innocent Drinks. The company is known for its playful and quirky approach to advertising, and this is reflected in its print campaigns. For example, in a recent ad for its range of fruit smoothies, Innocent used the tagline "Nothing but the Fruit" alongside an image of a fruit dressed in a suit and tie, with the caption "Fruit wants to look professional too." This lighthearted approach to advertising helps to make the brand more relatable and appealing to consumers.
Another UK brand that effectively uses humour in its print-based marketing is Tesco. In a recent ad campaign for its mobile app, Tesco used the tagline "Spend less time dreaming of pizza, and more time eating it" alongside a playful image of a person sleeping on a pizza box. This humourous approach not only grabs attention, but also showcases the convenience of the app in a fun and engaging way.
Humour can also be used to convey a brand's unique selling points in a more memorable way. For example, the UK-based online retailer, ASOS, uses humour in its print ads to promote its wide range of clothing sizes. In a recent campaign, ASOS used the tagline "The A to Z of inclusivity" alongside an image of a model wearing a shirt with the entire alphabet on it. This playful approach helps to emphasize the brand's commitment to inclusivity and diversity, while also making the ad more memorable.
In conclusion, humour can be a highly effective tool in print-based marketing for UK brands. By using humour in advertising, brands can make themselves more approachable and relatable to consumers, showcase their unique selling points in a more memorable way, and ultimately build trust and loyalty. Innocent Drinks, Tesco, and ASOS are just a few examples of UK brands that have successfully used humour in their print-based marketing campaigns, and there are many more out there. So next time you're designing a print ad, consider incorporating some humour to make your brand stand out and connect with consumers on a more personal level.