When Mick George approached us to produce an exciting promotional leaflet for the summer, their special request was that potential customers could ‘feel the sand’ and get a feel of the summer sunshine! Our challenge was to create a rough sand texture feel over the sand in the picture.
Tied in with the World Cup Theme in Brazil this summer, 'We can’t bring you sunshine, but we can bring you the sand' we were able to link Mick George’s sand and building supplies with this theme.
Claire Armstrong of Mick George said “The digitally embossed sand effect on our recent mail-out campaign ‘Dreaming of Rio’ has proved a real hit with customers. The texture on the card brings the sand image to life and by being just that little bit different it’s generated a great response!”
Mick George Limited has grown to become one of the leading suppliers to the construction industry in the heart of East Anglia and East Midlands. Operating with a single tipper truck in 1978, the company’s commercial fleet size has now grown to be in excess of 90 HGV vehicles.
We love new challenges like this at Soar Valley Press especially when they allow our creative juices to flow and we can show off our wide range of finishes.