So 2013 has got started and you want it to be even more successful than last year? Well marketing can make a real difference and here are a few pointers to help you make the most of our design and print.
What is Marketing? Marketing isn’t about talking to your customers - it’s about talking with them.
Your Unique Selling Point Customers expect all suppliers to be competitive on price, quality and speed. These are not points of difference for you!
The buying decision The hardest part is getting a prospect to make a buying decision. Prospects are inclined to play it safe and stick with what you know. So keep asking.
Testimonials Prospects will be reassured by other buyers like them recommending your business. So tell them about what you do with case studies and testimonials from existing customers.
Being Committed You need to dedicate time and money if you want to market your business from where it is to where you want it to be.
Consistency Building consistency will build your brand - and brands build business.
Features v Benefits A feature is what you are interested in but clients want to know about the benefits you can offer. So focus on how you can help your customers because they buy benefits and solutions - not features.
Free advice with no obligation Want to know more - give us a call on 0116 2599955 and we will help you look in more detail at your business in 2013. #marketing