Direct mail campaigns and virtual events are a fantastic way to engage with your clients and prospects.
However, to have a meaningful impact, you have to offer more than a postcard or conversation.
Including promotional products in your 2021 giveaways or direct mail campaigns, is a great way to ensure your business is as the forefront of your client’s minds.
To help you get started, we’ve compiled a list of some of the top promotional merchandise trends for 2021.
1. Eco-Friendly Promotional Products
Now, more than ever, consumers are demanding that businesses execute sustainable practices. A simple way to do this? - Investing in eco-friendly branded merchandise.
Eco-friendly promotional products are a great way to amplify your brand and demonstrate your corporate social responsibility.
Promotional transportable coffee cups and branded metal drinks bottles were the nation's favourite in 2020. A trend that looks set to continue in 2021.
2. Customised Reusable Shopping Bags
As the use of single-use plastic continues to decline, the use of reusable shopping bags is on the increase.
Providing brand exposure beyond your initial intended audience, reusable shopping bags are great for filling with all your other promotional goodies. What’s more, they’re used over and over again whilst your customers are travelling, commuting or shopping.
3. Branded Confectionery
Personalised confectionery is a great way to keep your customers sweet. Branded chocolates, personalised tins of sweets, or customised jelly bean pouches are a big trend for 2021 and are perfect for taking advantage of your customer bases’ sweet tooth.
Branded confectionery is great for incorporating into your giveaways or for sending out in your direct mail campaigns.
4. Branded Health and Wellbeing Products
The conversation surrounding health and wellbeing is continuing to grow. Meaning that there’s never been a better time to put some consideration into how you can help your customers.
Promotional products that promote a healthy lifestyle are a great way to show your client base that you care. Promotional golf balls, customised sports bottles and branded earbuds are all a great way to promote a healthy lifestyle, whilst promoting your brand.
5. Promotional Clothing
Branded clothing is ideal if you want to maximise the benefits of your promotional items. Not only is your customer base receiving a high-quality item that they will associate with your brand, but they will also wear it over and over again. Increasing your brand exposure and allowing you to reach people beyond your initial intended audience.
Top-tip: To get the most out of your branded clothing, pick stylish, functional items that you know your clients will want to wear.
6. Branded Stationery
Choosing functional promotional items is the golden rule when picking your branded items.
But with thousands of branded pens and pencils handed out at every event – how can you stand out from your competitors?
Branded notebooks and diaries are a fantastic way to get your brand noticed in 2021. Not only are they useful, but they’re also a higher-value item meaning that they're bound to leave a stronger impression on your audience.
Find out more
Promotional products are a fantastic way to get your brand in front of your clients. We’ve put together over 175 pages of the best-branded products from leading manufacturers to help you exceed your marketing goals. You can download our brochure by clicking here.
Any questions? Our team are always willing and ready to help. Get in contact with us today by emailing firstname.lastname@example.org or call us on 0116 259 9955 and we’ll happily respond to any queries you may have.