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Six Tips for Creating Effective Outdoor Signage

Updated: Oct 17, 2019

Digital print signage is the perfect tool for building a visual brand! Gain more visibility with our wide range of Dibond signs and other Ridged signs, Window Vinyls and Eyeletted Banners. Plus, make sure to use our top five sign and print tips to capture attention and attract new customers.

1. Less Is More

Passers-by only have seconds to interpret an outdoor sign! Make the message clear and concise so as not to be ignored. Use the five-second rule: If you can determine the message in less than five seconds it's a winner; if it takes longer, shorten your message.

2. Design with Readable Typefaces

Using fancy or multiple typefaces can detract from the message and clutter the design. The human eye reads much more easily with block letters and proper capitalisation. Opt for clear, straight typefaces that are easily readable and use slightly larger text or bold letters for emphasis or to increase visibility.

3. Use Colours That Work

When designing signage and wayfinding colour distinguishes the sign from the environment. The contrast between the foreground and background is one of the most important factors for ease of reading. Choosing bright and vibrant colours that are trendy but complement each other will draw more attention from the crowd.

4. A Good Call To Action

Signs are the largest sized advertisements and, as any good advertiser knows, once you have someone's attention you need to motivate the customer to act on something; this is the "call to action." Essentially you are giving them a nudge in the right direction. An effective sign needs to have a simple goal with catchy instructions.

5. Size Matters!

To have the maximum attraction and reach as many passers-by as possible aim to make your sign as big as you can. We offer large sign printing and can print rigid boards up to 2400mm x 1200mm. Eyeletted banners can be up to 3m wide by any length.

6. Find The Perfect Location

Location must always be considered when planning and placing signage! Here are two examples of how location will help you determine how your signage should be designed:

Street Signs Content should be very precise, effective and clear as it will mainly be seen by people who are always in a hurry or on the go.

Window Signs The fewer the words, the greater the understanding. Using strong emphasis and catchy words, on your window graphics, to attract larger audiences and broadly promote the business. 

Order Your Signs Today

With a wide range of materials available we can advise you on the most cost-effective sign that will work best for you. If you need more advice then we can visit your site, measure up and provide you with a detailed proposal. Contact us today on 0116 2599955 or email for help with your new signs.


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