Are you a restaurant, pub or café, struggling to generate new business
as a result of COVID-19?
Are you looking for innovative ways to adapt to the current climate?
Why not start a takeaway service? Delivering your food directly to your customers doors, is a fantastic way to ensure you’re still able to reach your customers,
despite current Government guidelines.
To help you get started, we’ve comprised a list of our top 10 things to include on your takeaway menu. Read on, to find out more:
1. Your Logo
Vital for establishing a strong brand identity, your logo should take pride of place on the front cover of your takeaway menu. Your logo should encapsulate everything that your business offers and therefore it’s vital that you get it designed properly and professionally.
2. Food Image
What’s a takeaway service, without the food?
A clear, professional shot of your appetising food offerings is a great way to encourage your customers to place an order. Choose your most attractive dish and present it well. Place the subject in good light and arm yourself with your best camera. Including your shot on the front of your menu is key to securing a great first impression.
3. Special Discounts
Discounts are a great way to appeal to your specific customer markets. If you’re your primary target audience is students, offering them a rolling discount is a fantastic way to ensure they keep coming back for more.
Top Tip: If you are including your offer on the front page, be cautious about how much information you’re providing. Keep it clean and fresh – you don’t want to overfill your front page!
4. Your Products
Dividing your products into clear headings, noting the product name, description size and price, ensures your menu is user-friendly. Space is of the essence in takeaway menus is off the essence and you certainly don’t want to clutter it with unnecessary information.
Top Tip: Select a few of the best photos, of your most popular dishes and run these along the bottom of your menu. This is a great way to boost your menu’s visual appeal.
5. Call to Action
A call to action is vital for ensuring your clients place an order. Using a clear, bold text that simply reads ‘order online’ or ‘call us to place your order’ ensures your clients know how to place an order.
Top Tip: Don’t forget to include your web address and telephone number, or else your clients won’t know who to contact!
6. Opening times
Stating your opening times, on the back of your menu, lets your clients know when they can place their order. They’ll want to know if they can order now or if they’ll have to wait.
If you’ve changed your opening times due to the COVID-19 outbreak, draw attention to this! It’s likely that your regular customers won’t take notice, unless they’re notified that there’s been a change.
7. Delivery information
If you deliver free within a certain radius, let your customers know! This could be an incentive for them to buy from you.
Top Tip: If your taking precautions, as a result of COVID-19 (e.g leaving deliveries on doorsteps), note this in this section. This is vital for reassuring your customers.
8. Contact details
Listing your contact details, address and full postcode allows your customers to know where they need to go to collect from you, and also enables them to contact you with specific requirements.
9. Terms and Conditions
Providing a short disclaimer, that clarifies any confusion over deals, delivery, prices etc. can ensure that your business is protected.
10. Payment options
The simplest way to display your payment options is through use of logos. A simple line illustrating the credit/debit card logo is sufficient to show the payment methods you accept.
How can we help?
With many restaurants, cafes, and pubs turning to offer a takeaway service, we would love to help you with your printed communications. We can offer a full design and/or print service for a wide variety of different menu formats.
To find out more about the different menu options we can offer, check out our range of flyers and leaflets, by clicking here.
Alternatively, if you’re looking to advertise your new services outside your shop, we can also produce a wide range of temporary signage and PVC banners. Perfect for communicating the message to your clients.
Whatever your requirements, we’d be happy to help!
Don’t hesitate to contact us by emailing firstname.lastname@example.org or call us on 0116 259 9955. We’re always ready to get the conversation started.