Selecting the right type of outdoor signage for your business is a big decision.
Outdoor signage can help you get your brand noticed, spark interest in your company, and draw in new customers. So, it's important that you get it right.
To make things simple for you, we’ve put together a list of the biggest mistakes that people make with outdoor advertising and how you can avoid them:
1. Not considering the location.
Your signage is only as successful as where it is located.
Where your outdoor signage is installed will determine who it will attract, whether it's effective and whether it's seen.
As a general rule of thumb, you should opt to have your signage close to your business premises and on your shop front.
Your customers will tend to shop locally, so advertising your business where they live is a sure way to get clients through your doors.
2. Not considering readability.
When it comes to signage, size matters.
The size of your text can determine whether your message is seen or ignored.
If you're looking to advertise on a billboard, using bold writing will ensure that your message gets seen from a distance. Whereas, if you’re advertising with an A-Frame, smaller, bold writing is a perfect choice.
Top Tip: Ensure you use contrasting colours on your outdoor signage so that your text stands out and is easy to see.
3. Not planning for nature.
As we all know, the UK weather is highly unpredictable.
This could wreak havoc on your signage if you haven’t done your research.
Thankfully, there are plenty of outdoor signs and banners that are made to withstand almost all weather conditions.
For example, PVC Eyeletted Banners are perfect for advertising your promotions, events and open days. They are made with waterproof materials and can withstand strong winds.
If you’re struggling to decide which sign meets your requirements, Soar Valley Press will be happy to assist you with choosing the right outdoor signage for your business.
4. Not considering your advertising goals.
As with any marketing campaign, it’s always important to consider what you want to achieve.
Factors such as the length of time your advertising for, whether your offering is likely to change, and where your outdoor signage will be placed can all affect which type of signage is suited to your goals.
If you’re intending to advertise your month-long promotion, A-Frames would be a great option. The posters inside the signage board sign can easily be changed and replaced as your promotions change.
However, if you’re promoting an event that is in four months, PVC Eyeletted Banners are long-lasting, durable and great for getting your message across on a large scale.
5. Not researching local rules and legislations.
Some towns and cities have restrictions on outdoor advertising signage for businesses.
Before you start looking into outdoor signage, you should always check the Government or your local council’s website to ensure your complying with the rules.
6. Failure to plan for signage installation.
Installation is, without a doubt, the most difficult part of purchasing outdoor advertising signage for your business.
Ensuring your initial measurements are accurate, and that the weight of your signage is appropriate, for where it will be installed, is vital for ensuring everything goes as smoothly as possible.
Find Out More
Professional outdoor signage could help you get the word out about your business.
At Soar Valley Press, we can take care of the whole process. From measuring your space and advising you of the right outdoor signage, to production and final installation. Our team of professionals are here to help you every step of the way.
To find out more, don’t hesitate to contact us by emailing orders@soarvalleypress.co.uk or call us on 0116 259 9955.
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