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The Top 7 Reasons to use Promotional Merchandise

Promotional products are a fantastic way to get the word out about your brand.

But in the digital age, why should we still be investing in a promotional product

marketing strategy?

Here are seven reasons why we think you should consider it:

1. Low-cost form of marketing

Corporate branded products offer a fantastic return on investment.

With many promotional products having a unit cost of less than £1, they’re a great affordable marketing strategy.

What’s more, they can help you market your business for months on end. Consistently giving out promotional mugs or branded pens can provide consistent exposure for your business. Giving your company more coverage, at a lower price compared to digital counterparts.

2. Increases customer satisfaction

A satisfied customer is a loyal customer.

Clients love to receive something for nothing, and promotional merchandise is no exception. 83% of people have said that they love receiving branded gifts from companies.

Building a strong positive relationship with your clients is sure to benefit you in the long-run. A satisfied customer is much more likely to recommend your brand to friends and family, which can be very advantageous for your business in the future.

3. Longer life-span than some forms of digital marketing

Promotional products will continue to generate brand exposure, long after they’re initially gifted.

There’s a wide variety of promotional products including branded water bottles, personalised mugs, and customised tote bags that are likely to be used daily. Meaning that your brand will consistently be in front of your clients leading to consistent and effective brand exposure.

4. Increases customer loyalty

The goal for every business is to build a loyal client base.

Using promotional gifts to thank loyal customers can increase your chances of repeat custom and can ensure they continue to choose you over your competitors.

By gifting quality promotional products to your clients, they are likely to associate these quality branded products with your company and thus are more likely to value your services.

5. They can act as your business card

Your business card is a way for you to introduce yourself to potential customers, and branded merchandise can operate in the same way.

When you gift a promotional product that’s related to your business, your prospects get to know exactly what you do.

Top Tip: Branded merchandise can also uniquely display your contact information. To ensure you’re not compromising on a simplistic, effective design you could utilise QR codes. These QR codes could link to a page on your website where clients can get all the information that they need.

6. Reward your staff

Corporate gifts can also be used to reward high achievers and boost staff morale.

By utilising promotional merchandise to recognise a specific employment milestone or to reward high achievers, your staff feel valued and appreciated.

7. Deep Reach

Branded merchandise makes an impression beyond the intended audience.

When your clients attend meetings with one of your branded notebooks or go shopping with the personalised tote bag you gifted them, your brand is being exposed to hundreds of prospective clients.

Moreover, research has found that 8 out of 10 people are likely to pass on a promotional product to somebody else if they don’t want to keep it themselves. This organically furthers your brand’s reach in a way that other forms of advertising cannot do.

If these seven reasons aren’t enough to get you thinking about how promotional merchandise could be incorporated into your marketing strategy, here are some more staggering statistics:

- 88% of people claim that they remember the advertisers better if they received a promotional product from them.

- If you give out promotional merchandise, you increase your chances of getting new customers by 83%.

- 90% of people who receive a promotional product can recall the name of the brand.

- 82% of people have a more favourable impression of a brand after receiving a promotional product

- 70% of brands consider promotional products mostly or always effective in achieving marketing goals

The investment needed to incorporate branded merchandise into your marketing campaigns could be a lot less than you realise! Click here to check out a few of our favourite low-cost promotional products.

Want to know more?

At Soar Valley Press, we offer a wide range of branded merchandise. Our brochure includes over 175 pages of it! Including everything from promotional pens and mugs to customised t-shirts and corporate workwear. Ensuring that you have everything you need to get your brand in front of your clients.

Click here to get your free copy, today!

Any questions? Our team are always ready and willing to help. You can contact us on 0116 259 9955 or email We’re always ready to get the conversation started.

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