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The Top Graphic Design Trends for 2021

1. Muted Colour Palettes


A popular colour palette for 2020, muted colours are not going anywhere just yet! Muted colours are colours that have low saturation. The softer tones create a calmer feel in your designs.


Muted colours work well for health and wellness brands. They are also a popular choice for wedding stationery and office stationery, due to their professional appearance.

Muted colours

Credit: Pinterest


2. Geometric Shapes


In 2020, flowing and abstract shapes were favoured among many designers. However, this year, they have been replaced with rigid, geometric shapes and patterns.


There's real delight in creating something out of simple shapes and that’s exactly what this trend encompasses.


Laser cutting geometric shapes is a great way to make your designs stand out. Or stacking squares, triangles and circles to make a unique composition can help you add interest to your creative designs.

A design with laser-cut geometric shapes

Credit: Pinterest


3. Foiling


Towards the end of 2020, foiling has really taken off and we’re pleased to say it looks like the trend will be sticking around in 2021.


Foiling and metallic adornment can help add an element of luxury to your designs and printed products. Whilst the most popular colours are gold and silver, foils also come in many other colours and effects.


Foil is fantastic for adding an element of sophistication to your invitations, event menus, leaflets, greetings cards and business cards.

Business cards with gold foiling details.

4. Classic Serif Fonts


Fonts can have a huge image on your brand’s aesthetic, so keeping up with the latest trends is always important.


Serif fonts are one of the oldest font styles still in use. They are classic, tasteful and dependable, making this trend all about providing a strong first impression.


Serif fonts are a great choice for more traditional businesses (law practices, financial firms, or insurance companies) and work well in printed marketing collateral due to their legibility.


Will you use serif fonts in your next piece of print marketing collateral?

Serif font

Credit: Pinterest


5. Minimalism


Minimalism is a graphic design trend that isn’t going anywhere. We are consistently seeing minimalism across landing pages, print marketing collateral, social media posts, branded merchandise and even logos.


This brand design trend is about creative designers expressing the most essential elements of a product by removing any unnecessary components. It encompasses the use of white space, with elements and text being grouped for easy viewing.


6. Asymmetry


Asymmetry is set to be a popular trend across brand logos in 2021. Having elements that fail to correspond with each other in shape, size or arrangement gives designers more freedom to create white space.


It’s a distinct shift from previous design trends – however, asymmetrical designs are both memorable and original. Making them a great way to get your brand's logo noticed.


7. Data Visualization


A big trend for printed marketing collateral this year, it looks like data visualization is here to stay. Why? Because your customers don’t want to work hard to understand the information you’re giving them.


Visually appealing data makes it simple and straightforward for your prospects to decipher your data with no confusion.

Credit: Pinterest


Find Out More


Ready to get creative with the top creative design trends for 2021? Or, maybe you’d like to make your life simple, and leave it to one of our Graphic Designers.


Whatever your project, our team of graphic designers have the innovative ideas and creativity to ensure your business stands out from the crowd.

To find out more, don’t hesitate to contact us by calling 0116 259 9955 or email orders@soarvalleypress.co.uk