The holiday season is fast approaching, meaning that now is the ideal time to let your customers know you appreciate them.
From designing your card to choosing an appropriate message, there is a lot to consider when sending a corporate Christmas card.
To help make things simple and straightforward for you, we’ve compiled a few of our top tips to ensure your office Christmas card stands out from the rest of the stack.
Why should you send corporate Christmas cards?
1. It tells your customers that you value them.
Branded Christmas cards offer a personal way to say thank you. By sending your customers a personalised Christmas card you can show them that they are important enough to deserve your thought and effort.
2. Helps you stand out from the crowd
Every year, businesses send less and less Christmas greetings cards. With more and more companies sending e-cards, a physical Christmas card will show that your business has put thought and effort into your festive greetings and will help you stand out from the crowd.
3. Encourages customer loyalty.
Branded Christmas greetings cards are a great way to encourage customer loyalty. By telling your customers that you appreciate their business they are more likely to return and reuse your products/services in the new year.
4. Great exposure for your business.
If you send your clients branded Christmas cards, they will most likely sit on your client’s desks or in their offices for the entire month of December. Making them a great way to increase your brand exposure.
What should you include in your company Christmas card?
1. A Holiday Theme
Most importantly, your branded Christmas cards should look like Christmas.
The presentation of your cards is what will attract the attention of your recipients, so it’s important to spend time thinking about how you want your cards to look.
Consider ways that you could make your branding festive. This is a great way to ensure your card is instantly recognisable as coming from you, whilst also ensuring it’s fit for the season.
Another popular idea is printing an office photo onto your cards. Setting aside a day for you and your employees to take a group photo of you in your Christmas jumpers or costumes is a great way to create a fun card, that will be remembered by your clients.
If you’d rather not labour too much over the design, hand the job over to a professional Graphic Designer. At Soar Valley Press, we can create a design for your company Christmas cards that both you and your clients will love.
2. A Festive Greeting
Every branded Christmas card requires an appropriate festive greeting.
When creating your festive message, the most important thing to consider is your audience. What kind of message will resonate with them?
Including a message thanking your clients for their custom over the past year and wishing them a fun-filled festive season is a great place to start. This could be as simple as ‘Happy Holidays from (company name) or ‘Best wishes for a happy holiday season and our sincere thanks for your loyalty’.
You could also include your Christmas operating hours and a handwritten, personalised note that emphasises the strong connection you have forged with your clients throughout the year.
Handwriting your corporate greetings cards might be a lengthy process, but is a great way to establish a meaningful and personal connection.
3. A Call to Action
As genuine as Christmas cards should be, there’s no point in denying the fact that they are part of your marketing plan. Including a quick call to action on the reverse of your card is a great way to ensure your clients take action on receipt of your card.
A few call to action ideas for your own branded Christmas card include:
Offering a seasonal discount code.
Inviting your clients to take part in a festive competition.
Directing them towards your Christmas social media campaign.
When choosing an appropriate call-to-action, it’s important not to come across as too salesy. Sending a corporate Christmas card should be about forging a genuine relationship, and not going for the hard sell.
4. Your Company Logo or Branding
Your company Christmas card should be automatically recognisable as coming from you. Whether you incorporate your branding into your festive design or include your logo on the bespoke greetings card, it’s a great way to remind your customers and clients of your business over the festive season.
5. Experiment with premium finishing options
One way to ensure your customised Christmas card stands out is by opting for a luxury finishing option.
Adding foiling, Spot UV, or having your cards laser cut-to-shape, is a great way to ensure that there will be no branded Christmas cards quite like yours.
When should you send out your corporate Christmas cards?
It’s always best to send out your bespoke Christmas cards sooner rather than later.
Sending them out during the last two weeks of November is a fantastic way to increase your brand exposure, as they’ll be on your client’s desks for longer.
Remember that some companies may close earlier for Christmas, and it’s always polite to leave them time to respond, should they so wish.
Find out More
With Christmas being a little different this year, branded Christmas cards can provide you with the perfect way to ensure you’re still connecting with your clients.
Get in contact with us by calling 0116 259 9955 or email orders@soarvalleypress.co.uk and we’ll happily assist you in designing and printing your corporate Christmas cards for 2020.