As World Innovation Day approaches on April 21st, it's the perfect time to explore fresh strategies for promoting your brand. In today's competitive landscape, standing out is essential. But how can you capture attention and leave a lasting impression? The answer lies in creativity and innovation. At Soar Valley Press we often help our clients to think about how they can get noticed. Let's dive into nine ingenious ways to elevate your brand presence, incorporating branded and printed items that will make your business shine.
Interactive Print and Packaging:
Transform your product packaging into an experience. Incorporate QR codes that lead to exclusive content, or design packaging that doubles as a puzzle or game. Think of how Coca-Cola's "Share a Coke" campaign personalised their bottles with customer names, sparking a social media frenzy. We can create QR codes for you and link them to pages on your website or to your contact details.
Customized Apparel:
Turn your employees and loyal customers into brand ambassadors with custom workwear. From stylish t-shirts to cozy hoodies, clothing adorned with your logo can turn heads wherever they go. Patagonia, for example, not only showcases their logo but also promotes environmental sustainability, aligning with their brand values. We have a brochure that details our most popular products and we can advise on the best type of embroidery or print that works with your brand, and the the garments you have chosen.
Unique Business Cards:
Break away from the standard rectangular business card. Consider die-cut shapes, textured finishes, or even scented cards to leave a memorable impression. A soft-touch lamination is really popular with our clients because of its peach skin-like feel. We can add to this with raised foils and spot UV finishes to create a high quality and tactile first impression. Get in touch if you would like some samples of the options.
Branded Tech Accessories:
In a world dominated by technology, branded tech accessories are both practical and promotional. Think custom phone cases, laptop sleeves, or wireless chargers featuring your logo. These items not only serve a purpose but also keep your brand at the forefront of daily life. We encourage our clients to use branded items that have real value and lasting appeal and these tech accessories certainly hit those points.
Eye-Catching Signage:
Whether it's a storefront sign, event banner, or vehicle wrap, bold and vibrant signage can't be ignored. Get creative with materials, shapes, and lighting to ensure your brand stands out in any environment. The "Fearless Girl" statue commissioned by State Street Global Advisors is a prime example of impactful signage that became a symbol of female empowerment. We produce all kinds of signage and have teams across the country to handle the installation.
Branded Stationery Sets:
Elevate your office space and leave a lasting impression with branded stationery sets. From notebooks and pens to sticky notes and desk organizers, every item serves as a subtle yet powerful reminder of your brand. We have notebooks to suit every budget and can even personalise the inside pages. Our showroom has lots of examples of notebooks and pens so we can help you find just the right one for you.
Limited Edition Collectibles:
Create a buzz around your brand by releasing limited edition collectibles or merchandise. Whether it's a special edition product line, artist collaboration, or commemorative item, scarcity drives demand and fosters a sense of exclusivity. Supreme's collaboration with luxury brands like Louis Vuitton and Nike has cultivated a cult-like following and sold out releases within minutes.
Branded Packaging Tape:
Turn every shipped package into a branding opportunity with custom packaging tape. Not only does it secure your shipments, but it also reinforces your brand identity from the moment the package is received. We can also offer branded stickers for the outside of boxes and personalized cards to put inside packaging.
Interactive Direct Mail:
Reinvent traditional direct mail campaigns with interactive elements that surprise and delight recipients. Incorporate elements like pop-ups, QR codes, or scratch-off panels to encourage engagement and drive conversions. Burger King's "Whopper Detour" campaign used geo-targeted direct mail to offer customers one-cent Whoppers if they ordered through the Burger King app within proximity of a McDonald's. By targeting your mailing to a specific audience a direct mail campaign can be very effective with a high response rate. If you wish to reach a local audience then it is also a highly effective way of reaching your audience by delivering to every household. We can help with the delivery so don’t feel you have to walk the streets yourself.
We have our new showroom ready to help you find the right product for you. Why not come in for a meeting to discuss your needs and we will come up with more innovative ideas tailored to you.
Innovation knows no bounds when it comes to promoting your brand. By embracing creativity and thinking outside the box, you can captivate audiences, foster brand loyalty, and ultimately, drive success. So, as World Innovation Day approaches, let's celebrate the power of innovation in shaping the future of branding. Let your imagination soar and watch your brand soar with it.