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Your Essential Exhibition Checklist

Updated: Apr 29, 2020

Are you looking to make the most out of exhibiting this year?

Are you worried that your marketing collateral doesn’t quite hit the mark?

Are you concerned that this could be losing you potential custom?

We understand that the process of planning your exhibition stand can be stressful. To make the process simpler for you, we’ve compiled an Essential Exhibition Checklist, filled with all the collateral you need to make your show a success.

If you’re ready to generate new leads, at your next trade show,

read below to find out more.

1. Signage

Leaflets and flyers are all well and good, but if your stand doesn’t immediately tell your prospects who you are and what you do, you’re already a step behind your competition.

Utilising stretch stands, roller banners, flags, pull up banner signs or posters that clearly display your call to actions and brand message is a fantastic way to ensure everybody in attendance knows who you are and how you can help them.

To find out more about exhibition signage click here.

2. Promotional Items

Corporate branded items are great for encouraging attendees to visit your stand. After all, who doesn’t love free stuff? This provides you with an invaluable opportunity to introduce your prospects to the products and services that you can offer them.

The gift that keeps on giving! Branded merchandise also has many benefits for your business, after the exhibition. Your prospects are likely to take your branded mugs, personalised tote bags, corporate pens, personalised sweets and customised notebooks back to their office. Every time they make a cup of tea, or are required to take notes during a meeting, they will utilise your promotional products, consistently reminding them of your brand.

Top Tip: when questioning which promotional items you should bring to your next exhibition, consider the longevity of the item. A branded calendar will be in front of your client for an entire year! Whereas, customised sweets, may only last a matter of minutes!

To find out more about promotional merchandise click here.

3. Business Cards

At business exhibitions and trade shows, with lots of people in attendance, there isn’t enough time for you to talk to everybody.

Creative business cards capitalize on this fact and allow you to share your business information quickly, in the limited time you have.

They’re the fastest and easiest way to exchange contact details. Providing you with the opportunity to make a more meaningful connection, at a late date.

To find out more about business cards, click here.

4. Leaflets and Flyers

Providing something tangible that your clients can take away with you is vital if you want to ensure you brand is remembered.

Customised leaflets and flyers are your essential give and go pieces of print. They are perfect for highlighting your key products, campaigns or your latest competition. Ensuring that your clients remember who you are and what you can do for them.

To find out more about leaflets and flyers, click here.

5. Booklets and Brochures

Do you struggle to explain everything you can offer in your two minute sales pitch? So does everybody!

Ensuring that your company brochures are ready to pick up and are placed neatly on your literature stand is vital for ensuring your prospects are aware of everything you can offer them.

When time is of the essence, corporate booklets are the perfect way to ensure that your potential clients are able to refer back to your full list of products, at a later date.

To find out more about booklets and brochures, click here.

Why not contact us?

With so many options, we understand the process of choosing what to take to your next exhibition can be challenging. To give you peace of mind, why not talk it through with a member of our team?

We can advise you the best products for you stand and help you achieve fantastic results, that will help your business grow!

Contact us today by calling 0116 259 9955 or email to see how we could help you.

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