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Eight Reasons Why Promotional Products Are Crucial For Any Business

Updated: Jun 29, 2021

Promotional merchandise provides a cost-effective way to reach out to more potential customers. Browse our brochure of promotional items and be sure to check out our list of reasons why promotional products are crucial for any business:

1. Instant Brand Recognition

If people can recognise your brand, you can be assured that your marketing strategy is successful. By gifting your clients branded items, you are helping them to recognise your products or services. Every time they use the item, they are either reminded of your company or introduced to it. Thus, making them more likely to buy your products in the future.

2. Low-Cost Effective Marketing

Starting a low-cost promotional product campaign can help you to achieve your marketing goals. The cost of promotional items are kept low for mass distribution. Yet, they still have a high impact on the recipients and reach potential customers on a large scale. Thus, providing great value for your investment.

3. Great Exposure Of Your Business

Personalised merchandise increases your brand exposure on a daily basis. Products such as T-shirts, coffee mugs and pens are utilised and worn on a daily basis. Providing consistent brand exposure for your business. A physical object is much more tactile and is arguably more appealing than on-screen advertising methods. Thus, creating more of a lasting impression on your clients or potential clients.

4. Deep Reach

Promotional products aren’t just used by one person. They make an impression beyond their initial intended audience. For example, gifted mugs are often stored within the staff room and then used by a large variety of people who work at the business and who visit it. Generating a large amount of exposure from just one product. Corporate branded merchandise is also, more often than not, passed on if the initial recipient does not want to keep it. Therefore, allowing a greater number of people to connect with the brand, that may not have originally.

5. Flexibility

Branded merchandise can be designed to match the theme of an event, strategy or a campaign. Meaning that they are flexible and can be easily adapted to fit your current marketing strategy.

6. Works As Your Business Card

Business cards provide an introduction to your company and it’s services to your customers. Promotional items also operate in the same way but with more consistent results. Circulating promotional products that relate to your company, introduces your business to potential customers. As well as providing useful contact information in a unique way.

Custom branded merchandise can also aid your social media campaign by increasing awareness. Including hashtags and QR codes on your products allows customers to interact with these gifts.

7. Recognising Staff

Promotional printed merchandise can also be used, within your workplace, to reward high achievers and boost morale. By recognising hard workers and those who have reached a particular employment milestone with premium promotional items, staff feel as though they are appreciated and have been rewarded for their efforts.

8. Customer Loyalty

Brand loyalty is important for any business. By investing in quality promotional products your customers associate the quality promotional merchandise with your brand. Helping you to retain new and existing customers.

Why not contact us?

Let us help you with your promotional product marketing strategy! With a wide range of promotional products available, our brochures provide simple branded merchandise solutions. Contact us today on 0116 2599955 or email to receive a PDF or hard copy of our promotional product brochures.


T: 0116 259 9955


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