What is Large Format Printing?: Everything you need to know about Large Format Print.
You may have heard your printer refer to ‘large format print’ but, what is it, how does it work, and why is it important for marketers and advertisers?
To make things simple for you, we’re going to talk you through everything you need to know about large format printing.
What is large format printing?
Large format printing (wide-format printing) is the printing of large graphics or designs onto various materials.
Most commonly, large format print is any print from A2 up to 3m+ width and any length. Large format printing requires the use of specialist printers that can print large projects with vibrant colours, and excellent image quality, allowing your message to stand out from your competitors.
How much does large format printing cost?
The cost of large format printing varies greatly depending on the materials used, the size of your final print and whether or not you require design.
On the whole, some standard variables apply. For example, the more you want printing and the more expensive the material, the more your large format print will cost. For example, an A2 advertising poster for your shop will cost much less than aluminium Dibond hoarding boards for a residential development site.
The typical cost for an 8ft x 3ft Eyeletted PVC banner is approximately £42.36 + VAT. However, an A1 200gsm poster would cost you approximately £10.49 + VAT.
Examples of large format print
Large format print is used for a variety of projects, ranging from exhibition displays to printed retail graphics. For the most part, any project that uses paper, metals, composite materials, polyester, Foamex, PVC or vinyl can be printed using large format printing techniques.
Here are just a few of our products that are available with large format printing:
- Pull-Up Banners – A budget-friendly promotional tool, portable and perfect for taking to exhibitions, trade shows and events.
- PVC and Mesh Banners – Weather-resistant and hardwearing, PVC banners can be printed up to 5m wide and are available with eyelets or pole pockets for easing hanging.
- Indoor and Outdoor Posters – A cost-effective form of advertising, posters are great for getting your events, offers or products noticed.
- Window Graphics and Vinyl – Ideal for window displays and shop fronts, window vinyls are the perfect advertising tool for capturing attention.
- Wallpaper – Digitally printed wallpaper is perfect for decorating offices, restaurants, exhibition spaces, or anywhere a unique image is needed.
- Rigid Signage – From rigid aluminium Dibond signs to lightweight Foamex signs, rigid signage is a great way to maintain a professional appearance at your business premises.
What file format is best for large prints?
Although you may be under the impression that PNG and JPEG are good options for saving high-quality photos, this isn’t the case when it comes to large format printing.
The best digital file format for large format printing is a vector PDF. Saving your artwork as a PDF will ensure a high-quality final print and flatten all of your layers and design elements, ensuring they don’t move before your artwork is printed.
If you can’t supply your large format artwork as a PDF, please supply your artwork in the original format that you created it in. Our team will work alongside you to get your file into final artwork, ready for printing.
What resolution should my artwork be for large format prints?
Resolution refers to the number of pixels per inch measured in PPI. The more pixels per inch, the higher the resolution.
For wide format printing, we recommend saving your design at 300ppi or 120 pixels per cm. You should use images with a resolution of no less than 200ppi or 80 pixels per cm.
When sending images, make sure your email app doesn’t scale the image down. Ensure it sends the image at its original size. Otherwise, your printed result will be disappointing.
When should I use large format prints?
Large format print can be used for a wide variety of different purposes. Most commonly, large format print is used for outdoor adverts that will be seen by a large number of people and viewed from a distance.
Large format print is also commonly used for exhibition displays, where businesses are looking to make a big impression and attract potential customers to their stands.