Marketing is essential for all businesses. However, it is even more important for start-ups. Without people being aware of your business, how are they going to invest in your products and services?
To help you get started, we’ve put together an essential guide to ensure you have everything you need to market your start-up company.
1. Brand Logo
Arguably, the most valuable asset to your company, your logo will distinguish who you are and what you stand for.
An expertly designed logo will be the pinpoint of your brand, setting the tone for all of your marketing collateral and business communications.
Your logo should communicate to your prospects exactly what you do and should set yourself apart from your competitors.
Although there are plenty of online logo-design programs, getting a professional graphic designer to design your logo is a great way to ensure you communicate a great first impression.
Once you’ve nailed your brand logo, you’ll want to ensure you’re making valuable business contacts.
A well-designed business card, complete with all your company information, is fantastic for establishing connections at networking events and trade shows.
Investing in a high-quality business card, with an on-brand design is a great way to leave a lasting impression on your prospects. Next time they require your services, they’ll be sure to remember you.
Investing in a good set of office stationery, can help ensure that your brand looks professional.
Corporate letterheads, personalised compliment slips, branded envelopes and presentation folders are perfect for increasing your brands visibility.
Every time you send out your business communications, your clients are reminded of your branding and your company, and its’ services, are placed in the forefront of their mind.
4. Signage
As you move to your new business premises, you’ll want to ensure that shop front/ offices are associated with your company.
Displaying a tray sign, projecting sign or acrylic sign, on the front of your building, is a great way to attract attention.
Signs do more than just inform. Around 76% percent of consumers said that they have chosen to enter a shop, that they have never previously visited, based purely on its’ signage (FedEx). Making them a major factor in driving purchase decisions.
A quick and simple way to get across what you offer clients is through a pull-up banner. These cost-effective stands are useful for taking to network events as a backdrop for zoom meetings, for small exhibitions and to have up in your office.
6. Brochures
Brochures are great for acting as a printed version of your website!
Their handy size means that they are perfect for highlighting your key products, your services, your vision and mission, and also for telling your customers exactly how your business aims to make their life easier.
For your marketing to be really successful it is key to communicate the range of products and services you offer along with the benefits of dealing with your company. A brochure helps you communicate the value you offer and help you grow your business.
Why not hand them out at local business expos and trade shows? A great way to engage with your prospects and to introduce them to your brand.
If you, like many other start-ups, are on a tight budget, flyers and leaflets are a cost-effective form of marketing.
Their small size, makes them the ideal choice for advertising your key product offerings or for showcasing fundamental information about your brand (i.e your opening times, company contact information and price of goods).
Door-dropping, or handing your flyers out in locations where your target audience assembles, is a great way to get your company in front of the right people.
8. Branded Workwear
Branded clothing is a great way to exert the authority of your brand.
Your employees and the clothes that they wear are the faces of your company.
Corporate branded workwear can help them appear professional and show to your prospects that you care about your image and how you are seen by others.
When you and your team wear their uniforms out and about, and at events, people will soon start to recognise your name and will want to find out more about what you do.
9. Vehicle Graphics
Your vehicle is a moving billboard for your company.
Nothing stays in the memory like a customised vehicle graphic, complete with your company name and logo.
Personalising your vehicle fleet is a great way to get your brand noticed, when you and your team are out and about.
Not only do they look attractive, but vehicle wraps for sales, service and delivery vehicles are sure to help your start-up reach a wider audience. Based on how far you travel, your branding could potentially be seen by tens of thousands of prospect customers a month.
Find out more
Now you’re aware of everything you may need to market your start-up, you’re ready to get started.
Why not get in contact with us on 0116 259 9955 or email orders@soarvalleypress.co.uk, to find out how we could help you throughout the entire process, from your initial logo-design to producing your finalized marketing collateral. We offer a free, no-obligation, design and print consultation to help you get started.