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The Top Print Marketing Trends for 2022

With 2022 fast approaching, now is the perfect time to focus on planning your print marketing strategy for 2022.

But, with trends constantly changing and evolving, how do you know where to start?

To make things simple for you, we’ve compiled some of the biggest print marketing trends for 2022. Read on to learn more.

What are the Top Print Marketing Trends for 2022?

  • Personalisation

  • Targeted direct mail

  • Retargeting (after your print marketing campaigns)

  • Integrating digital and print

  • Using special finishing options

  • Using recycled/sustainable paper

  • A focus on customer loyalty and retention

1. Personalisation

Personalisation has been a huge marketing trend for the past few years and, it’s not set to go anywhere just yet.

But how can you incorporate personalisation into your print marketing?

Variable Data Printing makes it simple to use all of your customer data to your advantage. The promotions, offers, images and copy you use in your printed communications can all be personalised to suit individual customers or your customer segments.

A print marketing campaign that is personalised and relevant to your customer’s needs is a campaign that will get results!

2. Targeted Direct Mail

Targeting your direct mail not only improves your marketing but also improves your customer’s experiences too.

You can target specific audiences by segmenting them based on their demographic, their location, their purchasing habits or their location. Or, you could also leverage business segmentation by considering business size, company type or industry.

Targeted direct mail allows you to speak to a defined audience, helping you resonate with your target audience, and as a result, attract more high-quality leads.

3. Retargeting (After your print campaigns)

Whether print or digital, retargeting should be a vital part of any marketing campaign.

Whether you send personalised direct mail to new website visitors or send promotional merchandise to your new customers, print is a great way to ensure your clients are thinking about you.

4. Integrating Digital and Print

Naturally, you aren’t going to abandon all of your digital marketing efforts after reading this article. Instead, you should consider how your digital and print marketing campaigns could work together.

Combining your digital and print marketing will become increasingly important for converting your leads into customers in 2022.

Here are a few ways you can combine your print and digital marketing:

- Use online call to action’s in your print – Online call to actions can be as simple as using phrases like ‘Shop online at…’ or ‘Visit our website….’ On your printed communications.

- Use QR codes QR Codes are scan-able codes that can take users onto the desired online landing page. Printing a QR code onto your direct mail postcards can help you take your prospects online.

5. Using special finishing options.

The tangible nature of print means it’s fantastic for appealing to your audience’s senses.

Engaging the five senses and getting your target audience to have extended physical interactions with your print will be a huge trend for print marketing in 2022.

But how do you make the most of print’s tangible nature?

The answer, by experimenting with finishing options.

Here are a few you may want to explore:

- Spot UV involves adding a shiny coating to areas of your print to create an eye-catching contrast.

- Foiling ­­– A thin film of metal is bound to your print using heat and pressure to create a luxury finish.

- Embossing Adds a raised effect to certain areas of your print.

- Debossing ­– Where an image or pattern is imprinted into your collateral.

- Laminating – Using special effect laminations to reflect light in unusual ways.

6. Recycled/sustainable paper.

In 2020 and 2021, consumers paid more attention than ever to how companies treated their customers, employees and the world around them. So, making your marketing more sustainable makes sense in a world where corporate social responsibility (CSR) takes centre stage.

Partnering with an environmentally-conscious printer (like us), who uses sustainable paper in all of their printing, is a great way to ensure you’re doing your bit for the planet.

Who you work with reflects on you and your business. By switching to greener print, you can help boost your business’ green credentials by ensuring eco-friendly processes are implemented throughout your organisation and its supply chain.

7. A focus on customer loyalty and retention.

It is five times more expensive to attract a new customer than it is to nurture an existing one, so it’s no surprise that focusing on customer retention will be a huge marketing trend for 2022.

But, how can you nurture your customers using print?

The new year provides the perfect opportunity for getting back in touch with your customers. Planning a promotional merchandise campaign or sending a targeted direct mail to your customers will show your customers you care, increasing your customer loyalty.

Start planning your print marketing for 2022.

With 2022 just around the corner, planning your print marketing strategy for 2022 may seem like a daunting task.

However, we are here to help you every step of the way.

Contact us by emailing or calling us on 0116 259 9955 to set up a free design and print consultation.

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